➔ This is a product search — search for a specific
➔ product not a category
➔ Use keywords not questions
➔ Check for spelling and typos
➔ Don’t use plurals (GOOD: Widget BAD: Widgets)
➔ Be specific and use fewer keywords
➔ GOOD: FORD MUSTANG BAD: all cars by Ford
➔ GOOD: 1921 Morgan Dollar BAD: list of Morgan Dollars